Why brand identity is crucial to your business' success.

Brand identity is a word often thrown around in marketing lingo. But what does it really mean?

Brand identity refers to the colors, logos, graphics, design, and other visuals that consumers think of when they think of your brand.

Picture a bottle of Coke. Chances are, you imagined the bright red label and the classic cursive signature. You might of even thought of the Coca-Cola Polar Bear! What about McDonald’s? Do you see the bright yellow arches?

Having a strong brand identity helps keep your business fresh in the minds of consumers. When consumers have strong connections to your brand, they are more likely to purchase and repurchase.

So how do you develop a strong brand identity? Firstly, imagine what you want consumers to think of when they think of your brand. Do you want them to see the beach? Feel relaxed? Feel adventurous?

Next, you want to chose a color scheme that identifies with that feeling. There are plenty of studies that show that specific colors are linked to specific emotions. Utilizing these in your branding can help make this connection in the mind of consumers.

Now you want to create a logo that captures the essence of your brand. You want it to be easy to remember and for it to make sense for what your business is. A catchy slogan is great, too!

Lastly, use it everywhere! On your website, your social media, your print ads, your tv ads, everywhere! Use the same colors, the same graphics, the same fonts, and the same logos everywhere you do business. This is called integrated marketing, and it is the quickest way to create brand connections