Category: Marketing Tips
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Why brand identity is crucial to your business’ success.
Brand identity is a word often thrown around in marketing lingo. But what does it really mean? Brand identity refers to the colors, logos, graphics, design, and other visuals that consumers think of when they think of your brand. Picture a bottle of Coke. Chances are, you imagined the bright red label and the classic…
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Is social media marketing right for my business?
Social media. If you’re a business owner, chances are you’ve heard anyone and everyone talking about how you “need” to be on social media. Why is this? Are they right? And what can social media do for my business? The biggest misconception I hear from business owners about social media is that is just “doesn’t…